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Mind the Product

Product Management

Sunday Rewind: Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

An Anthropic report on Claude misuse, Intel restructuring and layoffs: This week’s news round-up

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Why great product managers think like therapists

When your product is not THE product by Emily Tate at #mtpcon London 2025

Spotify invests in non-English audiobooks, new product chief at Trainline: This week’s news round-up

What AI can’t—and shouldn’t—do for product managers

How and when to sunset features – Roni Ben Aharon (CPO, Craft.io, Booking.com, Wix)

Director Mobile Product at XING, the leading professional network in the German speaking markets. Co-Organizer of ProductTank Hamburg and Curator of MTP Engage Hamburg.

Director Product Management

Arne Kittler

Petra Wille is an independent product management consultant and product discovery coach. She loves to help her customers build products and teams from scratch. Alongside her freelance work, Petra co-organizes and curates MTP Engage Hamburg and is always waiting for some windy days: she's a huge kite-surfing enthusiast.

Product Leadership Coach & Author of STRONG product people

Petra Wille

<p>For the third time MTP Engage brought together product people from Germany and further afield &#8211; this year in a packed three-day agenda.</p>
<h2>Day 1: Leadership Forum</h2>
<p>We started with <strong>the first-ever MTP Leadership Forum in Hamburg</strong>, a decidedly intimate event for 40 product leaders. The forum started with lunch and ended with rooftop drinks overlooking Hamburg’s beautiful Alster lake &#8211; giving attendees some great opportunities for good conversations.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-16258" src="https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Leadership-Forum-1024x684.jpg" alt="MTP Engage Hamburg Leadership Forum" width="1024" height="684" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Leadership-Forum-1024x684.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Leadership-Forum-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Leadership-Forum-768x513.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Leadership-Forum.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>In between we held sessions on Product Strategy and Product Principles, on Managing Product Portfolios, and on Developing Product Managers. Each session started with an off-the-cuff presentation (by Martin Eriksson, C.Todd Lombardo and Petra Wille, my MTP Engage partner-in-crime), which were followed by panels with regional and international product leaders (including Marty Cagan as special guest).</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-16259" src="https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Leadership-Forum-Marty-Cagan-1024x684.jpg" alt="MTP Engage Hamburg Leadership Forum Marty Cagan" width="1024" height="684" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Leadership-Forum-Marty-Cagan-1024x684.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Leadership-Forum-Marty-Cagan-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Leadership-Forum-Marty-Cagan-768x513.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Leadership-Forum-Marty-Cagan.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<h2>Day 2: Workshops</h2>
<p>On Day 2 we ran <strong>five all-day workshops for Product Managers</strong> at two venues in central Hamburg. There was a great vibe in all groups and participants really took away valuable learnings.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-16260" src="https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Workshops-1024x683.jpg" alt="MTP Engage Hamburg Workshops" width="1024" height="683" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Workshops-1024x683.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Workshops-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Workshops-768x512.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-Workshops.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<h2>Day 3: Conference</h2>
<p>On <strong>MTP Engage Conference</strong> day an audience of 400 product aficionados saw a day full of presentations in our typical mix of international keynotes on broader topics as well as more hands-on sessions curated from the broad range of proposals we received.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-16261" src="https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-2019-1024x768.jpg" alt="MTP Engage Hamburg 2019" width="1024" height="768" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-2019-1024x768.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-2019-300x225.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-2019-768x576.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/MTP-Engage-Hamburg-2019.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>Some of the overarching themes of this year’s event were:</p>
<ul>
<li>How to grow and improve as a product manager</li>
<li>Aspects of hypothesis-driven product management</li>
<li>Modern Product Management as a driver of change in traditional industries</li>
<li>Our influence as product managers and our responsibility to make use of it</li>
</ul>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-16262" src="https://www.mindtheproduct.com/wp-content/uploads/2019/05/Copenhagen-Catalog-at-MTP-Engage-Hamburg-1024x683.jpg" alt="Copenhagen Catalog at MTP Engage Hamburg" width="1024" height="683" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/05/Copenhagen-Catalog-at-MTP-Engage-Hamburg-1024x683.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/Copenhagen-Catalog-at-MTP-Engage-Hamburg-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/Copenhagen-Catalog-at-MTP-Engage-Hamburg-768x512.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/Copenhagen-Catalog-at-MTP-Engage-Hamburg.jpg 2047w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>During breaks, attendees were encouraged to use our exhibition of The Copenhagen Catalog (a set of ethical principles for a new era in tech) to trigger thoughts and conversations.</p>
<p>Recordings of the keynotes and sessions will be published here in the coming weeks!</p>
<p>Thanks to the beautiful weather (no, Hamburg is not always like this..) the venue’s courtyard provided a very nice environment for people to hang out and chat during the breaks.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-16263" src="https://www.mindtheproduct.com/wp-content/uploads/2019/05/Lunch-at-MTP-Engage-Hamburg-1024x683.jpg" alt="Lunch at MTP Engage Hamburg" width="1024" height="683" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/05/Lunch-at-MTP-Engage-Hamburg-1024x683.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/Lunch-at-MTP-Engage-Hamburg-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/Lunch-at-MTP-Engage-Hamburg-768x512.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/Lunch-at-MTP-Engage-Hamburg.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<h2>Side Events</h2>
<p>In addition to the main day program we want to provide additional opportunities for the attending product people to get together and “engage”. That’s why ever since we started MTP Engage we put a lot of attention on side events to complement our offering.</p>
<p>This year we were particularly proud to host <strong>a private screening of General Magic</strong>, an impressive documentary about the visionary Silicon Valley startup that, in the early 90s, invented the smartphone and many other things we take for granted in today’s communication. It failed because it was too early, but it’s an impressive display of real moonshot thinking, and interesting to see how different the protagonists dealt with the temporary end of their vision.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-16264" src="https://www.mindtheproduct.com/wp-content/uploads/2019/05/Screening-at-MTP-Engage-Hamburg-1024x684.jpg" alt="Screening at MTP Engage Hamburg" width="1024" height="684" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/05/Screening-at-MTP-Engage-Hamburg-1024x684.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/Screening-at-MTP-Engage-Hamburg-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/Screening-at-MTP-Engage-Hamburg-768x513.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/Screening-at-MTP-Engage-Hamburg.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>On the evening before the conference over 80 workshop and conference attendees took part in our <strong>Product Blind Date Dinners</strong>, meaning that mixed groups of 8-10 product managers showed up to spend the evening in some of our favourite Hamburg restaurants. Apart from the initial curation of tables, this part of the event is the one most out of our control and we love the serendipity that comes with it. No one knows in advance how the group will click, what they will have for dinner and what topics will be discussed. It looks like everyone enjoyed themselves &#8211; and a good basis for further networking on the following conference day.</p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Having dinner with 7 strangers. Well, product people which means loads of success 🚀 and failure 🔥 stories. Love it! <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a> <a href="https://twitter.com/hashtag/productblinddate?src=hash&amp;ref_src=twsrc%5Etfw">#productblinddate</a> <a href="https://t.co/HnLnClvYIY">pic.twitter.com/HnLnClvYIY</a></p>
<p>— Nils Neubauer (@NilsRNeubauer) <a href="https://twitter.com/NilsRNeubauer/status/1131646737553219585?ref_src=twsrc%5Etfw">May 23, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en"><a href="https://twitter.com/hashtag/productblinddate?src=hash&amp;ref_src=twsrc%5Etfw">#productblinddate</a> dinner was a great opportunity to meet PMs from around the world. <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a> <a href="https://t.co/DnrPpeeGah">pic.twitter.com/DnrPpeeGah</a></p>
<p>— Corina Dm (@corinasaysstuff) <a href="https://twitter.com/corinasaysstuff/status/1131657096393568259?ref_src=twsrc%5Etfw">May 23, 2019</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<h2>Wrapping Up at the After Party</h2>
<p>Lastly, as always we closed the conference day with a party at <strong>Westwerk art gallery</strong> where we exhibited the Copenhagen Catalog, offered craft beer from our friends at Bunthaus beer and danced until late &#8211; with product manager Dominik on the turntables.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-16265" src="https://www.mindtheproduct.com/wp-content/uploads/2019/05/After-Party-at-MTP-Engage-Hamburg-1024x683.jpg" alt="After Party at MTP Engage Hamburg" width="1024" height="683" srcset="https://www.mindtheproduct.com/wp-content/uploads/2019/05/After-Party-at-MTP-Engage-Hamburg-1024x683.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/After-Party-at-MTP-Engage-Hamburg-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/After-Party-at-MTP-Engage-Hamburg-768x512.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2019/05/After-Party-at-MTP-Engage-Hamburg.jpg 2047w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>See you in 2020!</p>

core/freeform

Product Management Conference

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3 Days of Product Love: MTP Engage Hamburg 2019

Arne Kittler

Petra Wille