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A case study : Phased approach to driving Reels production on Facebook

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🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Why great product managers think like therapists

When your product is not THE product by Emily Tate at #mtpcon London 2025

Spotify invests in non-English audiobooks, new product chief at Trainline: This week’s news round-up

What AI can’t—and shouldn’t—do for product managers

How and when to sunset features – Roni Ben Aharon (CPO, Craft.io, Booking.com, Wix)

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>April saw Mind the Product run a focus week on “learning to lead”, a podcast from Pluralsight’s <a href="https://www.linkedin.com/in/hpuxixd/" target="_blank" rel="noopener">Ha Phan</a> on machine learning in discovery, and publish plenty more insightful content besides.</p>
<p>Here’s a recap of our top posts from the past month.</p>
<h2>Measuring the right North Star metric</h2>
<p>Accenture Business Agility and Product Coach Sebastian Straube gave us an article on<a href="https://www.mindtheproduct.com/measuring-the-right-north-star-metric/" target="_blank" rel="noopener"> Measuring the right North Star metric</a>. The article focuses on measuring the right things in order to build successful products. Sebastian examines different types of metrics and provides an actionable framework &#8211; the North Star framework &#8211; that product managers can use to measure the path from customer problem to reaching the product vision. He also takes us through some examples of how this framework might work in specific businesses.</p>
<p><em><a href="https://www.mindtheproduct.com/measuring-the-right-north-star-metric/" target="_blank" rel="noopener">Measuring the right North Star metric</a></em></p>
<h2>You’re not the CEO of anything</h2>
<p>A revisit to Martin Eriksson’s influential post <a href="https://www.mindtheproduct.com/product-managers-not-ceo-anything/" target="_blank" rel="noopener">Product managers — you are not the CEO of anything</a> proved very popular with the product community this month, showing us again how the debate over the scope of the product manager’s role will run and run. In it, Martin explains why he disagrees with Ben Horowitz’s view that product managers are the CEOs of their products. He emphasises that product management is a team sport, and that even product leaders are not CEOs of their products. He says: “You are not Steve Jobs, you are not a <a href="https://www.mindtheproduct.com/netflix-abstracts-team-out-of-product-design/" target="_blank" rel="noopener">lone genius</a> designing a product from your ivory tower. Never forget that as a product leader you are only as good as your team. Setting them up for success and giving them the space and air cover to do their best is ultimately how you and your product will be successful.”</p>
<p><a href="https://www.mindtheproduct.com/sunday-rewind-product-managers-you-are-not-the-ceo-of-anything/"><em>SUNDAY REWIND: Product managers – you are not the CEO of anything</em></a></p>
<h2>Easy ways to engage stakeholders</h2>
<p>An article looking at ways to engage stakeholders was up among our top reads in April. It includes plenty of nuggets of advice from product managers who have experience in getting and keeping their stakeholders engaged. For example, product managers should borrow from tried and tested sales techniques to engage stakeholders, and they should make sure they’re consistent in their communication, even when there’s nothing to say.</p>
<p><em> <a href="https://www.mindtheproduct.com/easy-ways-to-engage-your-stakeholders/" target="_blank" rel="noopener">Easy ways to engage your stakeholders</a></em></p>
<h2>Product management dysfunctions</h2>
<p>A ProductTank London talk from <a href="https://www.linkedin.com/in/benfoster/" target="_blank" rel="noopener">Ben Foster</a>, CPO at <a href="https://www.whoop.com/en-gb/" target="_blank" rel="noopener">Whoop</a>, explaining some of the most common product management dysfunctions and how to solve them was one of the most viewed videos this month. Ben’s talk underlines the importance of a product strategy, and shows how having a product strategy can prevent product management dysfunctions from occurring.</p>
<p><em><a href="https://www.mindtheproduct.com/product-management-dysfunctions-by-ben-foster/" target="_blank" rel="noopener">Product management dysfunctions by Ben Foster</a></em></p>
<h2>Unifying agile processes for product teams</h2>
<p>Case studies are always instructive so it’s heartening to see that a case study from Oliver Borders at AZA Finance on unifying agile processes for product teams was one of our top reads this month. Oliver outlines how product teams are organised, how meetings are structured at AZA Finance and how different types of meetings can benefit your overall product strategy.</p>
<p><em><a href="https://www.mindtheproduct.com/unifying-agile-processes-for-product-teams-a-case-study/" target="_blank" rel="noopener">Unifying agile processes for product teams: a case study</a></em></p>
<p>There’s lots more great content to look forward to in May. To ensure you don’t miss out on a thing, keep your eyes on our <a href="https://www.mindtheproduct.com/" target="_blank" rel="noopener">homepage</a> as well as visiting the <a href="https://www.mindtheproduct.com/membership/leader/dashboard/" target="_blank" rel="noopener">membership dashboard</a>.</p>

core/freeform

Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

How to thrive as an AI product manager: Aman Khan at #mtpcon London 2025 (Director of Product, Arize AI)

The key principles of PLG: Leah Tharin at #mtpcon London 2025 (Product Advisor)

Inside Amex’s mobile app redesign – Jose Quesada at #mtpcon London 2025 (VP Product, Amex)

How to structure your product org- Trisha Price (CPO, Pendo)

How to craft a product vision: Ebi Atawodi at #mtpcon London 2025 (Director of Product, YouTube)

Black History Month: Our favourite lessons from from Black Product Leaders at #mtpcon

The journey to SVP Product – 3 things to know (Shannon Scott, Airwallex)

How Superhuman built its AI-powered email search: Lorilyn McCue (AI Product Manager) – Product Unplugged

Lessons from Google Maps’ pricing crisis: Thor Mitchell (ex Google, Miro, CPO Executive-in-Residence)

April’s top product management content

Eira Hayward

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