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Mind the Product

Product Management

Sunday Rewind: Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

An Anthropic report on Claude misuse, Intel restructuring and layoffs: This week’s news round-up

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Why great product managers think like therapists

When your product is not THE product by Emily Tate at #mtpcon London 2025

Spotify invests in non-English audiobooks, new product chief at Trainline: This week’s news round-up

What AI can’t—and shouldn’t—do for product managers

How and when to sunset features – Roni Ben Aharon (CPO, Craft.io, Booking.com, Wix)

Director Mobile Product at XING, the leading professional network in the German speaking markets. Co-Organizer of ProductTank Hamburg and Curator of MTP Engage Hamburg.

Director Product Management

Arne Kittler

<p>Last week the first ever MTP Engage took place in Hamburg and gathered over 300 product people &#8211; the largest gathering of product people in Germany ever! &#8211; for a day of keynotes, sessions and a number of side events to facilitate exchange among those who attended.</p>
<p>We wanted to live up to the event’s name and help people engage &#8211; and it worked out: Several attendees compared the event to a “class reunion” and spent the day’s long breaks chatting with old and new contacts. Many of these new contacts were established the day before the event in smaller groups at the side events (workshops, curated group dinners, volunteer drinks etc.) &#8211; icebreaking made easy!</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-full wp-image-11367" src="https://www.mindtheproduct.com/wp-content/uploads/2017/05/mtpengage_01.jpg" alt="MTP Engage Hamburg" width="986" height="664" srcset="https://www.mindtheproduct.com/wp-content/uploads/2017/05/mtpengage_01.jpg 986w, https://www.mindtheproduct.com/wp-content/uploads/2017/05/mtpengage_01-300x202.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2017/05/mtpengage_01-768x517.jpg 768w" sizes="(max-width: 986px) 100vw, 986px" /><br />
This open atmosphere also showed during the 12 sessions in which product people from around Germany and Austria shared best practices and gave insights into their work &#8211; before opening the room to lively discussions with the audience.</p>
<p>In terms of keynotes Marco Boerries kicked off the day with his explanation of why bold answers to complex problems won’t come overnight (and why he spent 7+ years building his latest company enfore in stealth mode). Johanna Kollmann took a more theoretical route towards tackling complexity and shared what she learned from Systems Thinking about understanding and changing systems as well as collaboration around products.</p>
<p>Sebastian Deterding challenged the audience to remain conscious of our ethical responsibility as product people instead of acting as “Thieves of time” (as in Michael Ende’s Momo). Lastly John Cutler took us on a journey through his thoughts regarding the feature factory and why many of us keep falling back to it.<br />
Videos of all four keynotes will be published here in the coming weeks &#8211; stay tuned!</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-11372" src="https://www.mindtheproduct.com/wp-content/uploads/2017/05/mtpengage_06-1024x684.jpg" alt="MTP Engage Hamburg" width="1024" height="684" srcset="https://www.mindtheproduct.com/wp-content/uploads/2017/05/mtpengage_06-1024x684.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2017/05/mtpengage_06-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2017/05/mtpengage_06-768x513.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2017/05/mtpengage_06.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>They day ended with a dance-heavy afterparty in the belly of the legendary MS Stubnitz, a former fishing trawler turned club, with Justin Faust &amp; The Beatifikation on decks &#8211; both of them product managers by day and excellent DJs by night!</p>
<p>Many thanks to all the volunteers, speakers, workshop moderators, crew, and last but certainly not least everybody in the audience who actively engaged with others! We hope to see you again next year!</p>
<h2><a href="https://www.flickr.com/photos/87908589@N08/sets/72157680039408884" target="_blank" rel="noopener">All the photos from MTP Engage</a></h2>
<p>(and our photographer @mr_mo is product manager, too):<br />
<a data-flickr-embed="true" href="https://www.flickr.com/photos/87908589@n08/sets/72157680039408884" title="MTP Engage Hamburg 2017 by MindTheProduct, on Flickr"><img loading="lazy" decoding="async" src="https://farm3.staticflickr.com/2817/34334552196_a1466eb04f_b.jpg" width="1024" height="684" alt="MTP Engage Hamburg 2017"></a><script async src="https://embedr.flickr.com/assets/client-code.js" charset="utf-8"></script></p>
<h2>Sketchnotes</h2>
<blockquote class="twitter-tweet" data-cards="hidden" data-lang="en">
<p dir="ltr" lang="en">What an excellent conference, highly recommended! Here&#8217;s a fraction of what I&#8217;ve learnt today <a href="https://twitter.com/hashtag/MTPengage?src=hash">#MTPengage</a> <a href="https://twitter.com/MTPEngage">@MTPEngage</a> <a href="https://t.co/RhyIxHtmKI">pic.twitter.com/RhyIxHtmKI</a></p>
<p>— Tim Schurig (@schurock) <a href="https://twitter.com/schurock/status/857994105380581376">April 28, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-cards="hidden" data-lang="en">
<p dir="ltr" lang="en">My <a href="https://twitter.com/hashtag/sketchnotes?src=hash">#sketchnotes</a> of <a href="https://twitter.com/johannakoll">@johannakoll</a> s keynote <a href="https://twitter.com/MTPEngage">@MTPEngage</a> <a href="https://twitter.com/hashtag/systemsthinking?src=hash">#systemsthinking</a> <a href="https://twitter.com/hashtag/prodmgmt?src=hash">#prodmgmt</a> <a href="https://twitter.com/hashtag/mtpengage?src=hash">#mtpengage</a> <a href="https://t.co/S96R1oQlF8">pic.twitter.com/S96R1oQlF8</a></p>
<p>— Eva Nesbach (@EvaNesbach) <a href="https://twitter.com/EvaNesbach/status/857892205788372994">April 28, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-cards="hidden" data-lang="en">
<p dir="ltr" lang="en">Thanks to <a href="https://twitter.com/JAF_Designer">@JAF_Designer</a> and <a href="https://twitter.com/milez">@milez</a> for a great WS at <a href="https://twitter.com/hashtag/mtpengage?src=hash">#mtpengage</a>: Takeaway: Solid Framework for iterative <a href="https://twitter.com/hashtag/ProductDiscovery?src=hash">#ProductDiscovery</a>. <a href="https://t.co/mF9WlwkE2H">pic.twitter.com/mF9WlwkE2H</a></p>
<p>— Stefan Pollklas (@SPollklas) <a href="https://twitter.com/SPollklas/status/857684173343141888">April 27, 2017</a></p></blockquote>
<p><script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<h2>Your Reactions</h2>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">For me the best talk of recent <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a> conference: <a href="https://twitter.com/dingstweets?ref_src=twsrc%5Etfw">@dingstweets</a> &quot;Ethics in UX Design&quot;: <a href="https://t.co/t73HRd3lT9">https://t.co/t73HRd3lT9</a> <a href="https://t.co/eai5ZU6fkw">pic.twitter.com/eai5ZU6fkw</a></p>
<p>&mdash; Kai Gottschalk (@agileHH) <a href="https://twitter.com/agileHH/status/858910836273893376?ref_src=twsrc%5Etfw">May 1, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">A huge thanks <a href="https://twitter.com/loomista?ref_src=twsrc%5Etfw">@loomista</a>, <a href="https://twitter.com/ArneKittler?ref_src=twsrc%5Etfw">@ArneKittler</a> and the <a href="https://twitter.com/MTPEngage?ref_src=twsrc%5Etfw">@MTPEngage</a> team for the fantastic conference yesterday! And the boat really rocked! <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a> <a href="https://t.co/IdgTJ678pE">https://t.co/IdgTJ678pE</a></p>
<p>&mdash; Thomas Piribauer (@tpiribauer) <a href="https://twitter.com/tpiribauer/status/858228664902856704?ref_src=twsrc%5Etfw">April 29, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">It&#39;s a long weekend, but I feel so inspired after <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a> that I can&#39;t wait to go back to work and tell my team about everything!</p>
<p>&mdash; Lisa Mo Wagner (@lisamowagner) <a href="https://twitter.com/lisamowagner/status/858191739479347200?ref_src=twsrc%5Etfw">April 29, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">An awesome party to close a fantastic <a href="https://twitter.com/hashtag/MTPEngage?src=hash&amp;ref_src=twsrc%5Etfw">#MTPEngage</a>. Thanks <a href="https://twitter.com/MTPEngage?ref_src=twsrc%5Etfw">@MTPEngage</a> crew, great job! (cc <a href="https://twitter.com/pcbo?ref_src=twsrc%5Etfw">@pcbo</a> take note: DJs on boats rock :P) <a href="https://t.co/B3Yw46IMpW">https://t.co/B3Yw46IMpW</a></p>
<p>&mdash; rendeiro (@rendeiro) <a href="https://twitter.com/rendeiro/status/858114371406397440?ref_src=twsrc%5Etfw">April 29, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">Wrapping up a great first <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a> on the Elbe river. <a href="https://t.co/PcHFwyzEOx">pic.twitter.com/PcHFwyzEOx</a></p>
<p>&mdash; Wolf Brüning (@WolfBruening) <a href="https://twitter.com/WolfBruening/status/858025579324551171?ref_src=twsrc%5Etfw">April 28, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">Thank you for the music <a href="https://twitter.com/justinfaust?ref_src=twsrc%5Etfw">@justinfaust</a> &amp; The Beatification! <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a> <a href="https://t.co/8NC29r51M0">pic.twitter.com/8NC29r51M0</a></p>
<p>&mdash; Arne Kittler (@ArneKittler) <a href="https://twitter.com/ArneKittler/status/858090547956895744?ref_src=twsrc%5Etfw">April 28, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">This may be the best <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a> afterparty EVER. Everyone else, tis  game-raising time. <a href="https://twitter.com/ArneKittler?ref_src=twsrc%5Etfw">@ArneKittler</a> &amp; <a href="https://twitter.com/loomista?ref_src=twsrc%5Etfw">@loomista</a> called you out&#8230;</p>
<p>&mdash; James Mayes (@James_Mayes) <a href="https://twitter.com/James_Mayes/status/858085784594911233?ref_src=twsrc%5Etfw">April 28, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr"><a href="https://twitter.com/MTPEngage?ref_src=twsrc%5Etfw">@MTPEngage</a> Thanks for a great day at <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a>. Awesome job! Next time provide better WiFi and more coffee and I&#39;ll like it even better!</p>
<p>&mdash; Andreas Stephan (@andyman3000) <a href="https://twitter.com/andyman3000/status/858045913729781760?ref_src=twsrc%5Etfw">April 28, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">Thanks for a great <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a> in beautiful Hamburg 🚢. Met amazing people and had a great time. <a href="https://twitter.com/hashtag/prodmgmt?src=hash&amp;ref_src=twsrc%5Etfw">#prodmgmt</a> 👌😄</p>
<p>&mdash; Matthias Orgler (@morgler) <a href="https://twitter.com/morgler/status/858045909761970177?ref_src=twsrc%5Etfw">April 28, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">Thanks <a href="https://twitter.com/MTPEngage?ref_src=twsrc%5Etfw">@mtpengage</a> team, <a href="https://twitter.com/loomista?ref_src=twsrc%5Etfw">@loomista</a> &amp; <a href="https://twitter.com/ArneKittler?ref_src=twsrc%5Etfw">@arnekittler</a> for having me. Great conference, perfectly organised. Sad to miss the party! <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a></p>
<p>&mdash; johanna kollmann (@johannakoll) <a href="https://twitter.com/johannakoll/status/858040427395645440?ref_src=twsrc%5Etfw">April 28, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">Finally, the sun is shining for <a href="https://twitter.com/hashtag/MTPEngage?src=hash&amp;ref_src=twsrc%5Etfw">#MTPEngage</a> Thanks for an inspiring day! Bringing a bunch of thoughts home now&#8230; <a href="https://t.co/if831uuI9Q">pic.twitter.com/if831uuI9Q</a></p>
<p>&mdash; Tobias Freudenreich (@leiterprobt) <a href="https://twitter.com/leiterprobt/status/858025073281781761?ref_src=twsrc%5Etfw">April 28, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">Thank you <a href="https://twitter.com/loomista?ref_src=twsrc%5Etfw">@loomista</a> and <a href="https://twitter.com/ArneKittler?ref_src=twsrc%5Etfw">@ArneKittler</a> for hosting this awesome event <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a> <a href="https://twitter.com/hashtag/prodmgmt?src=hash&amp;ref_src=twsrc%5Etfw">#prodmgmt</a> <a href="https://t.co/SSwcHgGeIZ">pic.twitter.com/SSwcHgGeIZ</a></p>
<p>&mdash; Matthias Schmidt (@McSchmidt) <a href="https://twitter.com/McSchmidt/status/857990704198504448?ref_src=twsrc%5Etfw">April 28, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-width="550" data-dnt="true">
<p lang="en" dir="ltr">Thanks to <a href="https://twitter.com/loomista?ref_src=twsrc%5Etfw">@loomista</a> and <a href="https://twitter.com/ArneKittler?ref_src=twsrc%5Etfw">@ArneKittler</a> for organizing such a delightful <a href="https://twitter.com/hashtag/mtpengage?src=hash&amp;ref_src=twsrc%5Etfw">#mtpengage</a> product event! Looking forward to the next one 😉 <a href="https://t.co/n7LgXoggGt">pic.twitter.com/n7LgXoggGt</a></p>
<p>&mdash; Daniel Kränz (@kraenzmann) <a href="https://twitter.com/kraenzmann/status/857989133683372035?ref_src=twsrc%5Etfw">April 28, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<h2>Slides from Keynotes</h2>
<ul>
<li><a href="https://www.slideshare.net/johannakollmann/systems-thinking-for-product-managers" target="_blank" rel="noopener">Johanna Kollmann &#8211; Systems Thinking for Product Managers</a></li>
<li><a href="https://www.slideshare.net/JohnCutler8/hamburg-mtpengage-beating-the-feature-factory" target="_blank" rel="noopener">John Cutler &#8211; Beating the Feature Factory</a></li>
</ul>
<h2>Slides from Sessions</h2>
<ul>
<li><a href="https://www.slideshare.net/intuio/patterns-as-product-managing-design-systems" target="_blank" rel="noopener">Intuio &#8211; Patterns as Product : Managing Design Systems</a></li>
<li><a href="https://de.slideshare.net/SophiaHfling/customer-experience-design-when-pioneering-a-new-hightech-market" target="_blank" rel="noopener">Sophia Höfling &#8211; Customer Experience when Pioneering a New Market</a></li>
<li><a href="https://www.slideshare.net/SebastianBossung/mtp-engage-at-the-core-its-about-needs" target="_blank" rel="noopener">Britta Ullrich &amp; Sebastian Bossung &#8211; At the Core it&#8217;s About Needs</a></li>
<li><a href="https://www.slideshare.net/stefan-haas/product-hacks-for-change" target="_blank" rel="noopener">Stefan Haas &amp; Yvonne Fissel &#8211; Product Hacks for Change</a></li>
<li><a href="https://www.youtube.com/watch?v=oCnnjGazRj4" target="_blank" rel="noopener">Ravi Kumar</a></li>
<li><a href="https://de.slideshare.net/olebahlmann/data-driven-product-management-75640040" target="_blank" rel="noopener">Ole Bahlmann &#8211; Data Driven Product Management</a></li>
<li><a href="https://www.inovex.de/fileadmin/files/Vortraege/2017/datenprodukte-und-unterschied-zu-anderen-produkten-tempich-leitermann-mtp-engage-2017.pdf" target="_blank" rel="noopener">Christoph Tempich &amp; Thomas Leitermann : Was Sind Datenprodukte?</a></li>
</ul>
<h2>Workshops:</h2>
<ul>
<li><a href="https://vimeo.com/215620236" target="_blank" rel="noopener">Product Discovery with Nikkel Blaase &amp; Jan Milz</a></li>
</ul>

core/freeform

Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

How to thrive as an AI product manager: Aman Khan at #mtpcon London 2025 (Director of Product, Arize AI)

The key principles of PLG: Leah Tharin at #mtpcon London 2025 (Product Advisor)

Inside Amex’s mobile app redesign – Jose Quesada at #mtpcon London 2025 (VP Product, Amex)

How to structure your product org- Trisha Price (CPO, Pendo)

How to craft a product vision: Ebi Atawodi at #mtpcon London 2025 (Director of Product, YouTube)

Black History Month: Our favourite lessons from from Black Product Leaders at #mtpcon

The journey to SVP Product – 3 things to know (Shannon Scott, Airwallex)

How Superhuman built its AI-powered email search: Lorilyn McCue (AI Product Manager) – Product Unplugged

Lessons from Google Maps’ pricing crisis: Thor Mitchell (ex Google, Miro, CPO Executive-in-Residence)

Engaging Product People – the Hamburg Way

Arne Kittler