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Sunday Rewind: Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

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Why great product managers think like therapists

When your product is not THE product by Emily Tate at #mtpcon London 2025

Spotify invests in non-English audiobooks, new product chief at Trainline: This week’s news round-up

What AI can’t—and shouldn’t—do for product managers

How and when to sunset features – Roni Ben Aharon (CPO, Craft.io, Booking.com, Wix)

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>We’re another month into 2022, a month that saw Mind the Product run a successful <a href="https://www.mindtheproduct.com/category/product-roadmap/" target="_blank" rel="noopener">focus week on roadmapping</a>, and a leadership panel on navigating difficult relationships. Here’s a recap of our most-read articles from February.</p>
<h2>How to get the most value out of your product roadmap</h2>
<p>This article, written by Paul van den Broek, Product Manager at Dutch software company Coosto, runs through what a roadmap is and &#8211; just as importantly &#8211; what it isn’t. It’s not a list of features or a deadline management tool, rather an instrument to align, prioritise, track progress, and communicate your product development and strategy over time, aligned with your business goals.</p>
<p>Paul then looks at different ways roadmaps may be set up depending on the company and phase of the product and at how you can use your roadmap to support making product decisions based on value. He emphasises that the roadmap is a living artefact and a valuable asset. It should be considered to be a shared source of truth about the direction of product development and therefore the way you communicate about it is fundamental.</p>
<p><em><a href="https://www.mindtheproduct.com/how-to-get-the-most-value-out-of-your-product-roadmap/" target="_blank" rel="noopener">How to get the most value out of your product roadmap</a></em></p>
<h2>Roadmaps: break the rules without breaking the principles</h2>
<p>Mind the Product’s Managing Director Emily Tate digs into the dates/no dates roadmap debate in this article. She offers some advice on how to both keep your roadmap date-free by stealth and when to cave in to inevitable pressure and give a roadmap item a date. As Emily says: “It is easy to break the common rules of roadmapping, especially when it makes your executives happy. It is very difficult to do it well, and to not let it take you down the path to becoming a feature factory. But if you really understand the problems you’re trying to solve in a flexible roadmap, you can find ways to achieve your goals without adhering to the ‘perfect’ format.”</p>
<p><em><a href="https://www.mindtheproduct.com/roadmaps-break-the-rules-without-breaking-the-principles/" target="_blank" rel="noopener">Roadmaps: break the rules without breaking the principles</a></em></p>
<h2>Product manager zero: How to be number one</h2>
<p>In this post, we talk to a number of product managers to find out what it’s like to be the first product hire in a business and what skills and qualities you need to possess.</p>
<p>Being PM Zero can be overwhelming &#8211; like drinking from the fire hose &#8211; say our contributors, so a calm and structured approach needs to be combined with a willingness to help out whenever and wherever you’re needed. They offer some useful advice on dos and don’ts to help make the role a success.</p>
<p><em><a href="https://www.mindtheproduct.com/product-manager-zero-how-to-be-number-one/" target="_blank" rel="noopener">Product manager zero: How to be number one</a></em></p>
<h2>3 ways product managers’ roles have evolved &#8211; and where they’re headed next</h2>
<p>Over the last few years, advances in technology, changing supply chains and evolving customer expectations have all wrought big changes to the way product managers do their jobs. This article from Maziar Adl, Co-founder and CTO of Gocious, looks at these past changes and looks forward to how the role will almost certainly change in the future.</p>
<p><a href="https://www.mindtheproduct.com/3-ways-product-managers-roles-have-evolved-and-where-theyre-headed-next/" target="_blank" rel="noopener"><em>3 ways product managers’ roles have evolved &#8211; and where they’re headed next</em></a></p>
<h2>Effective communication with software engineers</h2>
<p>Simon Munoz says that learning to communicate effectively with your engineering team is undoubtedly one of the skills that you will get the most out of in your career as a product manager. He offers no less than 11 strategic pieces of advice to help you improve your working relationship with software engineers, much of which could also be successfully applied to other functions in the business.</p>
<p><em><a href="https://www.mindtheproduct.com/effective-communication-with-software-engineers/" target="_blank" rel="noopener">Effective communication with software engineers</a></em></p>
<h2>Coming up in March</h2>
<p>There are plenty more exciting pieces of content to unpack in March. To ensure you won’t miss out on a thing, keep your eyes peeled on our <a href="https://www.mindtheproduct.com/" target="_blank" rel="noopener">homepage</a> as well as visiting the <a href="https://www.mindtheproduct.com/membership/leader/dashboard/" target="_blank" rel="noopener">membership dashboard</a>.</p>

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Product Management Skills

Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

How to keep your head about generative AI (when everyone is losing theirs) by Claire Woodcock

How to F.A.I.L. better in product by Marc Abraham

10 years Wiser: Lessons learned from scaling Wise by Nilan Peiris

Fighting product-market drift by Dave Wascha

Experiment like a boss by Merissa Silk

How to find out what your customers want by Janet Bumpas

All product management should be focused on growth by Partho Ghosh

Product, dance, and pockets of brilliance by Pippa Topp

A quick look at decision supervision by Lucy Spence

February’s top product management content

ProductTank Bielefeld

ProductTank London

ProductTank Charleston

ProductTank Bogotá

ProductTank Newcastle Upon Tyne

ProductTank Birmingham

ProductTank Raleigh

ProductTank Washington

ProductTank Atlanta

ProductTank Tokyo

ProductTank Rotterdam

ProductTank Cardiff

ProductTank Ahmedabad

ProductTank Delhi

ProductTank Braunschweig

ProductTank Columbus

ProductTank Dallas

ProductTank Montréal

ProductTank Córdoba

ProductTank Seattle

ProductTank Köln

ProductTank Chicago

ProductTank Malmö

ProductTank Belfast

ProductTank Porto

ProductTank Victoria

ProductTank Hyderabad

ProductTank Valencia

ProductTank Auckland

ProductTank Helsinki

ProductTank Canberra

ProductTank Perth

ProductTank Reston

ProductTank Charlotte

ProductTank Richmond

ProductTank Paris

ProductTank Hamburg

ProductTank Manchester

ProductTank Bristol

ProductTank Oxford

ProductTank Madrid

ProductTank Des Moines

ProductTank Portland

ProductTank Los Angeles

ProductTank Pittsburgh

ProductTank Chennai

ProductTank Norwich

ProductTank Zürich

ProductTank San Francisco

February’s top product management content

Eira Hayward

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