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Mind the Product

Product Management

Sunday Rewind: Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

An Anthropic report on Claude misuse, Intel restructuring and layoffs: This week’s news round-up

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Why great product managers think like therapists

When your product is not THE product by Emily Tate at #mtpcon London 2025

Spotify invests in non-English audiobooks, new product chief at Trainline: This week’s news round-up

What AI can’t—and shouldn’t—do for product managers

How and when to sunset features – Roni Ben Aharon (CPO, Craft.io, Booking.com, Wix)

Director Mobile Product at XING, the leading professional network in the German speaking markets. Co-Organizer of ProductTank Hamburg and Curator of MTP Engage Hamburg.

Director Product Management

Arne Kittler

<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-12344" src="https://www.mindtheproduct.com/wp-content/uploads/2017/11/hamburg-1024x684.jpg" alt="MTP Engage Hamburg 2017" width="1024" height="684" srcset="https://www.mindtheproduct.com/wp-content/uploads/2017/11/hamburg-1024x684.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2017/11/hamburg-300x200.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2017/11/hamburg-768x513.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />On April 19 &amp; 20 the second edition of MTP Engage will take place in Hamburg. We’ve been really happy with the positive feedback we received for this year’s premiere – it’s great to know so many people took so much away from the event.</p>
<p>Here’s a video with some impressions from this year’s event:</p>
<p><iframe loading="lazy" src="https://player.vimeo.com/video/216168180" width="730" height="411" frameborder="0" allowfullscreen="allowfullscreen" data-mce-fragment="1"></iframe></p>
<h2>What to expect for 2018</h2>
<p>For 2018 we will stick mostly to the same format, but of course we’ll be tweaking things in order to apply our learnings from this year. Our aim is not only to provide excellent content and learning opportunities, but also to make sure all attendees have plenty of opportunities to &#8220;engage&#8221; with each other in various forms.</p>
<p><a href="https://mtp-engage-hamburg-2018.eventbrite.com">Tickets for the main conference day are available now. </a></p>
<h2>Pre-Conference Workshops</h2>
<p>April 19th, the pre-conference day, will be all about improving your skills as well as laying the social foundation for an engaging conference day. You can book any of our six workshops to improve specific product management skills with sessions led by international experts in their fields:</p>
<ul>
<li>User Story Mapping (with Jeff Patton)</li>
<li>Roadmapping (with C. Todd Lombardo)</li>
<li>Data Visualization (with Stefanie Posavec)</li>
<li>Stakeholder Management (with Julia Whitney)</li>
<li>Product Management Essentials 102 (with Rosemary King)</li>
<li>Visual Thinking (half-day workshop with Britta Ullrich)</li>
</ul>
<p>The Essentials 102 workshop (Rosemary King) is for seasoned product managers who want to expose their ideas and processes to some fresh air, rethink strategy and learn new frameworks that help structure decisions. All workshops are also a great opportunity for you to connect with other product managers during hands-on exercises.</p>
<p>Workshop tickets are on sale now with limited availability. You can <a href="https://www.eventbrite.com/e/mtp-engage-hamburg-workshops-2018-tickets-39387993549">learn more and sign up here.</a></p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-12339 size-blog-large" src="https://www.mindtheproduct.com/wp-content/uploads/2017/11/Britta_Ullrich_in-action2-1500x430-1024x367.jpeg" alt="Britta Ulrich in action at one of her workshops" width="1024" height="367" /></p>
<h2>Product Blind Date Dinners</h2>
<p>In the evening there’s another opportunity to engage with new product manager contacts. All conference and workshop attendees can sign up for Product Blind Date Dinners with 6-8 other product managers. We will curate groups of people who don’t know each other and send them to our favourite restaurants in Hamburg. The rest is up to you!</p>
<p>We got the feedback that this year the new-found groups of dinner friends had really nice chats about Product and life. Some of them have even decided to meet again without our help. In any case the Product Blind Date Dinners are a great opportunity to make new contacts &#8211; and ideally also introduce them to your colleagues and contacts during the conference.</p>
<p>There&#8217;ll be more information made available on how to sign up once you&#8217;ve booked your place at the conference.</p>
<h2>Conference Day</h2>
<p>April 20th is the big conference day. Like this year we will have a set of international keynotes on broader, less operational topics as well as break out sessions in smaller groups. These sessions are held by product managers who share direct insights from their daily work.</p>
<p>We are currently still collecting submissions for the sessions, so if you have a story to tell please <a href="https://docs.google.com/forms/d/e/1FAIpQLScec4-5rZnMfuqjlWgGLXu9ivc09p6YQtfJkJH5XHZZhm1d5w/viewform">enter your proposals before 1st December 2017</a>. The resulting agenda will be published by the end of the year. Some sessions will be held in German, but at any time there will be content in English.</p>
<p>In terms of the keynotes we are glad to already announce the first three great speakers:</p>
<p><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-5077" style="width: 140px; -webkit-border-radius: 50%; -moz-border-radius: 50%; border-radius: 50%; border: 8px solid rgba(98, 173, 236, 0.3);" src="https://www.mindtheproduct.com/wp-content/uploads/2017/11/Untitled-design.jpg" alt="" width="150" height="150" /><br />
Intercom&#8217;s Paul Adams is working on<br />
entirely new material to share with us.</p>
<p><img loading="lazy" decoding="async" class="alignright size-medium wp-image-5077" style="width: 140px; -webkit-border-radius: 50%; -moz-border-radius: 50%; border-radius: 50%; border: 8px solid rgba(98, 173, 236, 0.3);" src="https://www.mindtheproduct.com/wp-content/uploads/2017/11/36436437013_c4ec69400e_o-1024x1024.jpg" alt="Julia Whitney speakig at Mind the Product London 2017 Leadership Forum" width="150" height="150" /><br />
Leadership Coach Julia Whitney will look at the impact product leaders&#8217; behaviours have on team dynamics &#8211;                                   even if they may not be not aware of it.</p>
<p><img loading="lazy" decoding="async" class="alignleft size-medium wp-image-5077" style="width: 140px; -webkit-border-radius: 50%; -moz-border-radius: 50%; border-radius: 50%; border: 8px solid rgba(98, 173, 236, 0.3);" src="https://www.mindtheproduct.com/wp-content/uploads/2017/11/Untitled-design-1.jpg" alt="" width="150" height="150" /></p>
<p>&nbsp;</p>
<p>Lukas Vermeer (Booking.com) will take us<br />
on a journey to the land of experiments.</p>
<p>&nbsp;</p>
<p>Stay tuned for more info on these keynotes as well as the rest of the program.</p>
<p><a href="https://mtp-engage-hamburg-2018.eventbrite.com" target="_blank" rel="noopener">Get your MTP Engage Hamburg tickets today!</a></p>
<h2></h2>
<h2>The Party</h2>
<p>To end the day we will move over to <a href="http://www.westwerk.org/westwer.html">Westwerk</a>, one of Hamburg’s oldest and coolest arts spaces, just around the corner from the conference venue.</p>
<h6><img loading="lazy" decoding="async" class="alignnone wp-image-12342" src="https://www.mindtheproduct.com/wp-content/uploads/2017/11/02-isabel-kamps-ar.jpg" alt="Westwerk after conference party venue" width="740" height="549" srcset="https://www.mindtheproduct.com/wp-content/uploads/2017/11/02-isabel-kamps-ar.jpg 462w, https://www.mindtheproduct.com/wp-content/uploads/2017/11/02-isabel-kamps-ar-300x223.jpg 300w" sizes="(max-width: 740px) 100vw, 740px" /><em>Image courtesy of <a href="http://www.art-magazin.de/szene/spaces/10753-bstr-spaces-westwerk/81948-img-">Bernd Westphal / Art Magazin</a></em></h6>
<p>There’ll be finger food, craft beer served by our favourite Hamburg brewery <a href="http://www.bunthaus.beer/">Bunthaus</a> and product manager DJ’s on the decks.</p>
<p>See you there!</p>

core/freeform

Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

How to thrive as an AI product manager: Aman Khan at #mtpcon London 2025 (Director of Product, Arize AI)

The key principles of PLG: Leah Tharin at #mtpcon London 2025 (Product Advisor)

Inside Amex’s mobile app redesign – Jose Quesada at #mtpcon London 2025 (VP Product, Amex)

How to structure your product org- Trisha Price (CPO, Pendo)

How to craft a product vision: Ebi Atawodi at #mtpcon London 2025 (Director of Product, YouTube)

Black History Month: Our favourite lessons from from Black Product Leaders at #mtpcon

The journey to SVP Product – 3 things to know (Shannon Scott, Airwallex)

How Superhuman built its AI-powered email search: Lorilyn McCue (AI Product Manager) – Product Unplugged

Lessons from Google Maps’ pricing crisis: Thor Mitchell (ex Google, Miro, CPO Executive-in-Residence)

Get Ready for MTP Engage Hamburg 2018

Arne Kittler

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