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Why great product managers think like therapists

When your product is not THE product by Emily Tate at #mtpcon London 2025

Spotify invests in non-English audiobooks, new product chief at Trainline: This week’s news round-up

What AI can’t—and shouldn’t—do for product managers

How and when to sunset features – Roni Ben Aharon (CPO, Craft.io, Booking.com, Wix)

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

In this week’s Sunday Rewind, ProdPad’s former Chief Commercial Officer <a href="https://www.linkedin.com/in/lizzielove/?originalSubdomain=uk" target="_blank" rel="noopener">Liz Love</a> looks at how launching products at an established business differs from a startup launch.
She runs through some of the factors that need to be considered:
There’s a ready-made customer base, who may be interested in your new product and there are existing relationships you can leverage. Launch planning therefore might include one strategy for existing customers, and another one for new customer acquisition.
There’s a larger pool of resources. More departments are likely to get involved in a launch at an established business but there will also be more people to educate. You may have to launch a new product internally as well as externally.
Product positioning is more complex for an established business, and requires the involvement of marketing and business development. Operations support also needs to be involved, and you need to decide how to measure success.
Read the full post:<a href="https://www.mindtheproduct.com/same-but-different-launching-products-at-an-established-company/" target="_blank" rel="noopener"> Same but different: Launching products at an established company</a>

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Product Management Skills

Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

How to keep your head about generative AI (when everyone is losing theirs) by Claire Woodcock

How to F.A.I.L. better in product by Marc Abraham

10 years Wiser: Lessons learned from scaling Wise by Nilan Peiris

Fighting product-market drift by Dave Wascha

Experiment like a boss by Merissa Silk

How to find out what your customers want by Janet Bumpas

All product management should be focused on growth by Partho Ghosh

Product, dance, and pockets of brilliance by Pippa Topp

A quick look at decision supervision by Lucy Spence

SUNDAY REWIND:  Same but different: Launching products at an established company

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SUNDAY REWIND: Same but different: Launching products at an established company

Eira Hayward

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