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Why great product managers think like therapists

When your product is not THE product by Emily Tate at #mtpcon London 2025

Spotify invests in non-English audiobooks, new product chief at Trainline: This week’s news round-up

What AI can’t—and shouldn’t—do for product managers

How and when to sunset features – Roni Ben Aharon (CPO, Craft.io, Booking.com, Wix)

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

This week’s Sunday Rewind is a #mtpcon San Francisco talk by author and web psychologist <a href="https://www.nathalienahai.com/" target="_blank" rel="noopener">Nathalie Nahai</a> called The psychology behind successful products.
In her talk, Nathalie explains the psychological principles behind the successful conversion, adoption and monetisation of products.
Conversion, she says, means hacking users’ decision-making by using one of three core psychological principles:
<ul>
<li>Induce a positive emotional state</li>
<li>Lower the cognitive load</li>
<li>Create an experience of fluency</li>
</ul>
Nathalie includes several examples of these principles, and she highlights how to use them in a nice way or a naughty way. Successful products create habits, but they’re not always empowering. Apps like Twitter and Tinder hook you in by activating your dopamine system and into a pleasure-seeking loop of perpetually seeking reward. Four principles lie behind this behaviour:
<ul>
<li>We seek more than we’re satisfied</li>
<li>Anticipating vs. receiving a reward</li>
<li>External triggers</li>
<li>Small and unpredictable rewards</li>
</ul>
Nathalie says you mustn’t hack the dopamine loop to drive adoption. If you focus on creating empowering habits by offering clear, tangible benefits, creating a calm experience, and delighting your users, then they will associate you with a positive and empowering habit and you’ll induce loss aversion instead.
Read the original post and watch the video of Nathalie’s talk: <a href="https://www.mindtheproduct.com/psychology-behind-successful-products-nathalie-nahai/" target="_blank" rel="noopener">The Psychology Behind Successful Products by Nathalie Nahai</a>
<hr />
If you want to elevate your product management game and witness inspiring and actionable keynotes at one of our #mtpcon conferences then you can <a href="https://www.mindtheproduct.com/mtpcon/san-francisco/?utm_source=InternationWDContent&amp;utm_medium=content&amp;utm_campaign=mtpconsanfran">secure your place at #mtpcon San Francisco today!</a> Happening on June 14 – join us in-person or online.

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Product Management Skills

Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

How to keep your head about generative AI (when everyone is losing theirs) by Claire Woodcock

How to F.A.I.L. better in product by Marc Abraham

10 years Wiser: Lessons learned from scaling Wise by Nilan Peiris

Fighting product-market drift by Dave Wascha

Experiment like a boss by Merissa Silk

How to find out what your customers want by Janet Bumpas

All product management should be focused on growth by Partho Ghosh

Product, dance, and pockets of brilliance by Pippa Topp

A quick look at decision supervision by Lucy Spence

SUNDAY REWIND: The psychology behind successful products by Nathalie Nahai

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SUNDAY REWIND: The psychology behind successful products by Nathalie Nahai

Eira Hayward

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